Frequently Asked Questions

What is AGR Digital Intent data?

AGR Digital Intent uses digital activity and interests to provide evidence of consumer engagement with particular subjects, categories or behaviors.

How current is the Digital Intent information?

AGR's Digital Signals environment is designed around highly current activity, including daily signal collection and weekly audience or hotline applications where applicable.

What types of digital information are available?

Depending on the application, available information can include page activity, query or search activity, page-level categories, device information, recency, frequency, streak or activity measures and other digital indicators.

Can Digital Intent be connected to an identifiable consumer?

AGR's identity-resolution capabilities are designed to connect qualifying digital signals to consumer identity information where a reliable linkage is available.

Does Digital Intent replace demographic data?

No. The two answer different questions. Demographics help describe who the consumer is. Digital Intent can help indicate what the consumer is currently doing or interested in. Combining the two can provide a more useful marketing profile.

Can AGR identify consumers interested in a particular product or category?

Yes, when appropriate digital categories or signals are available. Applications can include automotive shopping, travel, personal finance, real estate, gaming and other consumer interests.

What is Financial Will & Means?

Financial Will & Means is AGR's approach to evaluating consumer financial strength using available indicators such as income, credit-related characteristics, property ownership, age or life stage, residency and related information.

Why is financial capacity important for targeting?

Interest alone does not necessarily indicate that a consumer has the resources associated with a particular purchase. Financial information can add another dimension to audience qualification.

Can Financial Will & Means be combined with Digital Intent?

Yes. Digital Intent can indicate interest or activity, while financial information helps add context regarding consumer capacity. Combining the two can provide a stronger audience-selection framework.

What is an AGR Smart Mailbox™?

Smart Mailboxes™ provide an address-oriented view of consumer records that helps AGR identify consumers associated with the same deliverable household or address.

Why are Smart Mailboxes useful?

They can help marketers reduce unnecessary duplicate mailings, improve address-level targeting and coordinate household marketing activity.

Can Smart Mailboxes reduce direct-mail costs?

Potentially. Consolidating qualifying individuals associated with the same address can reduce duplicate pieces and unnecessary postage. Actual savings depend on the client's file and mailing strategy.

Can Smart Mailboxes be combined with Opportunity scoring?

Yes. Individual Opportunity Readiness can be combined with the Smart Mailbox framework to support strategies such as selecting the strongest consumer or opportunity associated with an address.