Frequently Asked Questions

Find answers to common questions about our data, solutions, and processes. If you need more information, we're here to help.

Frequently asked questions

Purpose: This document provides polished FAQ copy for AGR product and solution pages. The language is written for prospective clients and can be adapted by the web designer into expandable FAQ sections. No homepage FAQ content is included in this draft.

Editorial note: Product availability, coverage and attributes can vary by project. Where appropriate, the FAQ uses language such as ‘available,’ ‘qualifying,’ and ‘depending on the application’ rather than making universal coverage claims.

What does AGR Marketing Solutions do?

AGR provides consumer data, identity resolution, digital intent signals, demographic information, property data, automotive information and audience analytics that help marketers identify, understand and activate relevant consumers.

What makes AGR different from a traditional list provider?

AGR's approach goes beyond delivering names and addresses. AGR data assets can connect identity, digital behavior, demographic characteristics, property information and other consumer signals to create more complete and actionable audience profiles.

How large is AGR's consumer universe?

AGR's Intelli-Link® environment covers approximately 220 million U.S. consumers and provides a linkage foundation for connecting consumers to additional AGR data assets and thousands of available attributes.

Can AGR build custom audiences?

Yes. Audiences can be developed using combinations of demographics, estimated financial characteristics, property information, digital behavior, automotive characteristics, interests and other available selection criteria.

Where should a client start if they are not sure which AGR product they need?

Start with the business problem. AGR can evaluate objectives such as prospect acquisition, identifying in-market consumers, enriching a customer file, reducing duplicate mail, finding movers, identifying vehicle owners or prioritizing a large audience, then recommend the appropriate combination of data and analytics.

What is the AGR Opportunity Analysis?

The AGR Opportunity Analysis evaluates a defined consumer audience and identifies consumers demonstrating stronger relative market readiness. It converts multiple consumer signals into an actionable prioritization framework.

What information can be considered in an Opportunity Analysis?

Depending on the information available for the project, AGR can evaluate Digital/Behavioral Evidence, Consumer Strength, Property Strength and Identity Confidence.

What does the AGR Opportunity Score mean?

The score indicates a consumer's relative Opportunity Readiness compared with other consumers in the analyzed population. It is designed to help marketers determine where to concentrate marketing resources.

How are consumers classified?

The current methodology organizes consumers into five practical levels: Very High Readiness, High Readiness, Moderate Readiness, Low Readiness and Very Low Readiness.

Does Very High Readiness mean a consumer will definitely purchase?

No. The Opportunity Score is a relative readiness measure, not a stated probability of purchase. It identifies consumers with stronger overall opportunity profiles relative to the population being analyzed.

How does Digital Intent contribute to the Opportunity Analysis?

Digital Intent provides behavioral evidence of current activity and interests. AGR can combine that behavioral evidence with consumer, property and identity information rather than relying exclusively on demographics or financial strength.

How does AGR handle incomplete data?

AGR separately evaluates data coverage and evidence quality. Missing information is not automatically interpreted as a negative consumer characteristic, and qualification safeguards can prevent records with insufficient evidence from being elevated solely because one available characteristic is strong.

Can Opportunity results be validated against actual campaign performance?

Yes. When appropriate response, conversion or transaction information is available, campaign outcomes can be compared across Opportunity tiers to measure lift and help refine future targeting.

What is AGR Digital Intent data?

AGR Digital Intent uses digital activity and interests to provide evidence of consumer engagement with particular subjects, categories or behaviors.

How current is the Digital Intent information?

AGR's Digital Signals environment is designed around highly current activity, including daily signal collection and weekly audience or hotline applications where applicable.

What types of digital information are available?

Depending on the application, available information can include page activity, query or search activity, page-level categories, device information, recency, frequency, streak or activity measures and other digital indicators.

Can Digital Intent be connected to an identifiable consumer?

AGR's identity-resolution capabilities are designed to connect qualifying digital signals to consumer identity information where a reliable linkage is available.

Does Digital Intent replace demographic data?

No. The two answer different questions. Demographics help describe who the consumer is. Digital Intent can help indicate what the consumer is currently doing or interested in. Combining the two can provide a more useful marketing profile.

Can AGR identify consumers interested in a particular product or category?

Yes, when appropriate digital categories or signals are available. Applications can include automotive shopping, travel, personal finance, real estate, gaming and other consumer interests.

What is an AGR Smart Mailbox™?

Smart Mailboxes™ provide an address-oriented view of consumer records that helps AGR identify consumers associated with the same deliverable household or address.

Why are Smart Mailboxes useful?

They can help marketers reduce unnecessary duplicate mailings, improve address-level targeting and coordinate household marketing activity.

Can Smart Mailboxes reduce direct-mail costs?

Potentially. Consolidating qualifying individuals associated with the same address can reduce duplicate pieces and unnecessary postage. Actual savings depend on the client's file and mailing strategy.

What is Financial Will & Means?

Financial Will & Means is AGR's approach to evaluating consumer financial strength using available indicators such as estimated household income, estimated credit-related characteristics, property ownership, age or life stage, residency and related information.

Why is financial capacity important for targeting?

Interest alone does not necessarily indicate that a consumer has the resources associated with a particular purchase. Financial information can add another dimension to audience qualification.

Can Financial Will & Means be combined with Digital Intent?

Yes. Digital Intent can indicate interest or activity, while financial information helps add context regarding consumer capacity. Combining the two can provide a stronger audience-selection framework.

What demographic information does AGR offer?

Available attributes can include age or date-of-birth information, gender, marital status, household composition, estimated income, net worth, homeownership and other demographic characteristics.

Can AGR provide homeowner and renter information?

AGR maintains property-linked and household information that can support ownership, occupancy and related real-estate applications where those attributes are available.

What property information is available?

Depending on coverage, AGR data can include property ownership, property type, assessed or estimated value, purchase information, equity-related information and other property characteristics.

Can property data be combined with consumer demographics?

Yes. Connecting property information with consumer identity and demographic information can create a more complete view of the household and its potential marketing value.

Can AGR identify real-estate-related audiences?

Yes. AGR can support audiences involving homeowners, property characteristics, real-estate investors, movers and other property-related applications where the necessary information is available.

What automotive information does AGR offer?

AGR's automotive data can include VIN-linked vehicle ownership and vehicle characteristics, including make, model and other available vehicle attributes.

How large is AGR's automotive universe?

AGR's automotive database encompasses approximately 165 million vehicles.

What marketing applications does automotive data support?

Applications can include new and used vehicle sales, service and parts, warranties, insurance, EV or hybrid targeting and other vehicle-related marketing programs.

Can automotive ownership be combined with Digital Intent?

Yes. Existing vehicle information can be combined with relevant digital shopping or automotive-interest signals to help refine an audience.

Does AGR offer New Mover data?

Yes. AGR provides recent mover and change-of-address information that can be connected with consumer identity and other available attributes.

How often is New Mover information updated?

AGR's New Mover applications are updated monthly.

Why are New Movers valuable to marketers?

Moving often creates new purchasing needs across categories such as home services, furniture, insurance, financial services, automotive, telecommunications and local retail.

Can AGR append email addresses?

Yes. AGR offers email append capabilities where a qualifying match is available.

Can AGR append cell-phone information?

Yes. Cell-phone append services are available for appropriate applications and qualifying records.

Does AGR support hashed email?

Yes. Hashed-email identifiers can support identity matching and digital activation applications.

Does AGR work with mobile advertising IDs?

AGR's digital environment can include mobile identifiers such as MAIDs, including available IDFA and Android advertising identifiers, for appropriate identity and activation applications.

Does AGR sell lists or license data?

AGR supports data licensing, audience delivery and custom data solutions depending on the client's business requirement.

Can an organization license AGR data for ongoing use?

Yes. AGR can structure licensing arrangements for organizations that require recurring or integrated access to particular data products.

Can AGR provide a sample before a client proceeds?

Sample availability depends on the product and proposed application. AGR can work with prospective clients to determine an appropriate way to evaluate coverage and fit.

Can AGR create a custom solution instead of an off-the-shelf product?

Yes. Many AGR solutions can combine multiple datasets, scoring methods and selection criteria around a client's specific objective.