case study

Home Remodeling

Target In-Market Homeowners. Drive More Projects. Increase ROI.

AGR Marketing Solutions helps home improvement brands connect with homeowners who are actively planning, budgeting, and ready to invest in their homes.

Daily Data™

We capture intent, financial, and lifestyle signals every day from millions of interactions.

Daily Activity™

We identify homeowners actively researching and shopping so you can focus on those likely to act.

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Why Daily Data™ & Daily Activity™ Win

Static data looks backward. We look forward—identifying homeowners showing current intent to remodel.

  • Daily Data™

    Real-time intent, financial, and property signals captured every day.

  • Daily Activity™

    We see what homeowners are researching, comparing, and planning right now.

  • More Accurate Targeting

    Reach homeowners at the right moment in their remodeling journey.

  • Higher ROI

    Stronger response rates and lower cost per project.

How We Identify In-Market Homeowners

Our demographic snapshots are updated daily, so you reach homeowners whose circumstances, interests, and behaviors have changed.

Detect Intent

We monitor online behavior and lifestyle signals that indicate home improvement interest.

Verify & Enrich

Our models confirm financial capacity, home value, and relevant demographics.

Build Targeted Audiences

We create audiences of homeowners most likely to start a remodeling project.

Activate Across Channels

Reach them via email, direct mail, digital, social, and more.

Measure & Optimize

We track performance in real time to improve results and maximize ROI.

AGR Matching Algorithm

Our proprietary matching algorithm combines millions of intent, property, demographic, and financial data points to find your ideal home remodeling audiences.

  • Target: Homeowners by Length of Ownership
  • New owners - last 12 months
  • Home value $450K - $650K+
  • States: PA, NJ, CT
  • Email & Cell Phone - Yes
  • Total records - 1 per HH is 753,400
  • Client objective - Direct mail offer based on zip code

The Benefits of Targeting In-Market Homeowners

Reach Active Project Planners

Connect with homeowners who are already researching and planning.

More Projects & Higher ROI

Higher intent leads to more projects and better return.

Lower Acquisition Costs

Focus spend on homeowners most likely to invest in their homes.

Faster Results

Engage homeowners earlier in their decision journey.

Privacy-Safe & Compliant

Data is handled with the highest standards of privacy and compliance.

When Intent Spikes, You Break The Glass.

Don’t wait for static data to catch up. Reach in-market homeowners today

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